What Do Customers Expect From Dating Apps? [Dating App Development Guide]

The dating app market is spilling over. And the demand for dating apps among consumers is far from waning. This is especially true in the US, as a new study by the Pew Research Center, reveals. Research reveals human physiology behind using a dating app is that the, After all, dating apps are like social networks – when everybody around you is using them, you start to think you should as well after seeing the huge craze around you. This becomes the major potential behind the popularity of dating apps among users.

What does a customer expect from your dating app?

Being a dating app development company, if you are on the way of making another Tinder kind big success, then what are your customer is looking in your next dating app is the vital factor to consider at that time.  

Security Factor

If you want to build the next Tinder and also want a huge number of downloads like Tinder of more than Tinder then, you might even consider investing in some form of security checks for people who sign up for your dating app. Providing a safe user experience might be your dating app’s competitive advantage. In terms of dating apps, security is the major factors to after.

User Experience Factor

After providing the major factor to the users in terms of security there is another very vital factors came into the picture and that is-  the most valued quality in a dating app, after security, its intuitive user experience. A location-based dating app Tinder that set off the dating app craze, is successful largely because of their effortless swipe technique and elegant user interface.

Access Controlling Factor

A flawless, smooth and bug-free access provides users with a least chance to decline your dating app. Hence the third most valuable things are providing the seamless access control over app.  The majority of dating apps, both for Android and for iOS, allow users to sign up through Facebook. And they offer this sign-up option not only because signing up with one click is more convenient than typing in an email address and password.

Matching finder factor

If your dating app is providing the Assessing people’s personalities using math is terribly hard, if not impossible. My point is that it’s absolutely not a necessity for a dating app to develop matchmaking algorithms. And there’s a lot of proof to support my position.

Tinder matches users based on their preferences and location. On Hinge, you can only match with people your friends already know. But this means that your potential swipes are limited. On the other hand, though, Hinge’s recommendations are supposed to be curated and safe.

Hence providing the matching factor that helps your users to give them a perfect match without putting any limitation over there gives the perfect interface to your users.

Messaging Factor

A messenger is an absolute necessity for a dating app because the whole point of matching with people on a dating app is to start conversations. However, if you’ve ever used Tinder, you’ve probably noticed that after you match with someone you would rather keep playing than immediately message your new match. After all, there are so many more options still out there!

Money Making Factor

People spend tons of time on dating apps – around 90 minutes a day, for the average user – which means there’s a lot of money in dating app development. But is the monetization potential really that huge? In fact, making money on dating apps is a problem, and not only because of the competition is insane.

Tinder asks users to pay for features (unlimited swipes) that they once had for free. This is not an additional value, therefore, but rather a ‘value’ that isn’t quite valuable.

An example of a value that some users might be willing to pay for is ‘profile boost’s that make their profiles show up in more searches.

By adding these kinds of valuable stuff, one can make additional money with their tinder-like dating app development.

Shaking hands with the app development company in USA like RipenApps, emerging these features becomes a far easy thing.